Canon Inc., it will be celebrating the 10th anniversary of the introduction of the Company's EOS 5D series of DSLR cameras. Launched in September 2005, the EOS 5D enabled advanced-amateur photographers to take advantage of the impressive high-image-quality performance and photographic expression unique to DSLR cameras equipped with a 35mm full-frame CMOS sensor, which, at the time, primarily targeted only professional photographers.
In addition to being the first advanced-amateur DSLR camera to incorporate a sensor of this size, the EOS 5D was offered at a competitive price,1 contributing to the popularization of full-frame-sensor cameras.
Then, in November 2008, Canon launched the second-generation model in the series: the EOS 5D Mark II. This camera, which was the first in the EOS series to include a function enabling the capture of Full HD video, facilitated the widespread adoption of DSLR cameras as a tool for capturing video. The EOS 5D Mark II made big waves in the motion picture and video production industries by delivering the exceptional image quality and impressive background blur and other characteristics unique to DSLR cameras, while also allowing users to take advantage of Canon's vast interchangeable EF lens lineup spanning more than 64 models,2 enabling a wide spectrum of digital imaging creativity and possibilities.
In March 2012, Canon introduced the EOS 5D Mark III, featuring dramatic improvements in still-image and video quality as well as enhanced AF precision and a faster maximum continuous shooting speed. Since its launch, the EOS 5D Mark III has garnered high acclaim in the market and, as the Company's core advanced-amateur digital SLR camera, has come to serve as a driving force for the EOS series.
Canon, through the in-house production of all key parts for its EOS series digital cameras, has made possible a highly robust lineup, ensuring that each and every model within the series, including EOS 5D-series models, is equipped with the optimal sensor. To support the diverse needs of users, Canon will further strengthen its entire EOS-series interchangeable-lens camera lineup, including the EOS 5D series, which enjoys the widespread support of professional and advanced-amateur users alike, with the aim of contributing to expanding the photographic and video digital imaging culture.